Does my business need a blog in 2025?
“Does my business need a blog?”
Blogging has been around for decades. From the early days of Tumblr, to rise of the blogging influencer, and the ever-changing landscape of search engine optimisation (SEO) and AI. The art of blogging has been through quite a few evolutions over the years, but does it have a place in our 2025 marketing strategies?
In this article we’ll be covering:
The benefits of blogging for your business
One of the many misconceptions about blogs are that they are a place to share personal stories - much like an ‘online diary’ - and therefore aren’t applicable to business websites.
However, there are so many pros to having blog posts as part of your content marketing strategy. Here are some of the reasons why you should be blogging for your business in 2025.
Drive your dream customers to your website
Blog posts (like the one you’re reading right now) are the ultimate traffic drivers to your website.
Think about how many times you’ve wanted to know the answer to something, ‘Googled it’, and been directed to a website you’ve never heard of before. Now imagine your dream customer or client doing the exact same thing, and finding your website.
By sharing blog posts on topics your target audience would be interested in learning about, you are opening up a great opportunity to attract them to your website in a very organic, non-salesy way.
With some clever call-to-actions peppered into your articles, you could be making a sale or securing a booking off the back of your blog alone.
Blogs have a long lifespan
Blog posts can have a much longer lifespan when compared with social media content. Both are equally important for your content marketing strategy, but blog posts tend to stand the test of time if they are search engine optimised. This is especially true with evergreen content (a topic that never goes out of date) or something that is seasonally relevant.
Average lifespan of online content in 2025
EXAMPLES OF BLOG LIFESPANS:
‘Top five cocktails to serve at a Christmas party’ would be a seasonally relevant blog post, increasing traffic around the festive season when searches for Christmas recipe ideas are up.
‘Three ingredient dinner party cocktails’ would be an evergreen blog post - it’s relevant all year-round.
‘The best Christmas markets to visit in 2024’ would be a short lifespan blog post, as the information becomes outdated once Christmas 2024 has passed (unless the blog is updated each year).
All three of these blog posts will be great traffic drivers, and it’s important to have a healthy mix.
You may be thinking short lifespan blog posts aren’t worth the effort, but they can still provide useful information for your target customers and allow you to be topical and on trend.
TOP TIP:
If you spot a blog post performing well over time, you can also jump in and make small edits and additions to ensure the information is up to date. It’s also a great opportunity to include links or calls to action to any services or products you’d like to promote.
You can also add links to other blog posts you’ve written that you think the reader would also be interested in, keeping people on your website for longer and building trust.
Establish your brand as an authoritative voice in your industry
Use blogging to provide expert insights on specific topics within your industry, promote your products and services, and share educational content to readers.
By becoming a voice of authority, adding value to the reader’s lives, and proving time and time again that you ‘know your stuff’ - you’ll be setting yourself up in a great position to sell your product or service.
For a personal trainer this might look like:
Meal-prep recipes.
Your personal must-have workout equipment.
Busting a weight loss myth or common misconception about a certain type of exercise.
Sharing tips for motivation.
Running routes in your area that your ideal clients would be interested in hearing about.
For a hotel this might look like:
Travel guides e.g. walking routes, best museums, kid-friendly attractions.
Delving into the history of the hotel or area.
A calendar of seasonal events happening in your area to inform potential guests.
Build trust in a world of AI
We now live in a world where AI technology is undeniably changing the landscape of content marketing. Search engines have become saturated with content created using AI, meaning a lot of articles sound exactly the same and aren’t always fact-checked - meaning ‘fake news’ is spread far more easily.
Arguably, the human element of content creation has never been more important. Readers are questioning which sources they can trust.
By sharing authentic content in your brand’s unique tone of voice, you are building that positive reputation as the source your target customers go to for RELIABLE and HONEST information. This is invaluable, as a brand a customer can trust is a brand a customer will be willing to invest their time and money into.
The cons of blogging?
If you’re still wondering “does my business need a blog?” - it’s good to weigh up the pros and cons. Now we’ve covered the benefits, let’s explore the downsides to blogging.
Blogs are time consuming
There’s no denying it. Writing a good quality blog post takes a lot of time and effort - and if you’re busy running a business, it may be challenging to carve time out in your week to sit and write.
You have to plan, research, write, check SEO, and proofread, and that’s all before you’ve even promoted your blog post on other platforms like social media or email marketing.
However, please don’t be put off. Blog posts are extremely useful assets to your website. Done well, blog marketing can offer you a steady stream of traffic, sales, and enquiries for years to come.
There’s less instant gratification
Blogging is a long game. When you’ve poured hours and hours of time and energy into writing a fantastic blog post, it can be disheartening when the views don’t come flooding in the moment you hit ‘publish’.
There’s less instant gratification for your hard work compared to when you post something on Instagram or TikTok and immediately see likes, comments and follows.
If you’re going to start blogging, you need to be prepared to play the long game. Trust that your content is valuable and people will find it useful and enjoyable. You can also use your other marketing channels to promote your blog posts, and make them work harder for you.
It’s a skill that not everyone enjoys
We all have our strengths and weaknesses. Copywriting and blogging is a craft and not everyone enjoys it. If you are someone who absolutely despises the thought of sitting down and writing, perhaps blogging isn’t the best use of your time, as it’s hard to be consistent with something you hate doing.
If you want to start a blog but need some help, check out the copywriting services I offer - including SEO blog writing and website copy.
Tips for blogging in 2025 - and mistakes to avoid!
You’ve answered the question “does my business need a blog?” with a resounding yes. Now it’s time to start creating the content that is going to connect you to your dream customers and clients. These are my top tips for blogging in 2025:
Keep it real
As we discussed earlier, AI tools are making it increasingly difficult to assess what sources we can trust online. Cut through the noise of AI with an authentic voice. Don’t be afraid to interject some human personality into your written work.
As tempting as it may be to ask ChatGPT to write you an entire blog post, I promise you whatever it churns out in less than 10 seconds will never compare to you speaking to your audience directly, using your own nuanced voice, and sharing your opinions. Trust me when I say, you can spot the difference a mile off!
Do your research
Make sure what you are sharing is the truth. Whilst blogging can build customer loyalty and trust, that trust will be broken if you share misinformation - whether intentional or not. Do your research, fact check, and be sure to credit any sources you quote.
Proofread out loud
Always proofread your blog posts before hitting publish. My top tip would be to read your work aloud. You may feel a bit silly, but our brains have a built-in autocorrect that can be overridden when we force ourselves to read our work aloud, making errors easier to spot.
Post with purpose
You should always have a purpose in mind for each blog post you are working on. Always ask yourself ‘why?’. It’s a great anchor for keeping your writing on track and avoiding going off on tangents. If you do feel yourself going off topic - perhaps you could use that idea as the starting point for a future blog post.
SEO
Make sure all of your blog posts are search engine optimised. There are tools and plugins you can use to check your SEO. I can recommend SEOSpace for Squarespace, or Yoast for Wordpress. By utilising SEO in your blog posts, Google and other search engines will be able to rank your content higher.
Promote, promote, promote!
Once you’ve written your blog post, don’t let all that hard work go to waste. There are lots of creative ways you can promote and repurpose your blog content through your social media channels and email marketing.
Get started with a strong content marketing strategy for 2025. Book a free discovery call today.
Follow @sennencreative on Instagram for more content marketing tips
